Burger King, following it’s controversial Facebook advertising and Whopper flavored cologne, is unveiling a new “Whopper Bar” concept.
From The Inquisitr.com:
The Whopper Bar: All Beef
To be clear, the Whopper Bar won’t actually be serving alcohol — but it will be serving plenty of beef. The Burger King venture will offer Whoppers, Double Whoppers, and Steakhouse XT burgers, along with new Bourbon Whoppers, Three-Cheese Steakhouse XT burgers, and Pepper Bacon Steakhouse XT burgers. Each will come with options for 22 different toppings. Among the choices: guacamole, smoked bacon, or steak sauce.
A “Contemporary” Edge
The first Whopper Bar opens today at the Universal CityWalk in Orlando. Its look is totally different from the typical BK, as seen in the photo above: The bar boasts an open kitchen, a bar-like countertop, and a whole new color scheme. Employees will also wear different uniforms, matching the red, black, and gray restaurant design. Burger King hopes the updated take will give its brand a new “contemporary” edge, representatives say.
This couldn’t be in response to those new McDonald’s Quarter Pounder restaurants, could it?
0 responses so far ↓
There are no comments yet...Kick things off by filling out the form below.